Ellen & Ivy is a distinguished fashion brand that is uniquely South African with emphasis on delivering products of the highest quality.

Ellen & Ivy draws design inspiration from the rich heritage of South African cultures. This is represented through the use of bright colours, geometric shapes and eclectic hand drawn illustrations resulting in intricate and visually striking collections.

Our products exhibit the best of South African traditions with a contemporary flavour. Furthermore, Ellen & Ivy aims to reflect the symbolism of the everlasting beauty of nature that exists in Africa. The garments bring to life the traditional techniques and motifs used for hundreds of years.

The vision of the brand is to create vibrant, timeless fashion for the local and international sophisticated woman desiring unique practical style, with an “ethnic” or “world” twist. So instead of fast fashion we focus on quality, strong visions, impeccable attention to detail and great customer service.